As we are finalizing the Cocoon Firefox plug-in, we continue talking to our potential customers.
To date we have interviewed everyone from casual Internet users to small and medium sized businesses, listening and learning how Cocoon can best be of help to all.
“The next level of Internet security” is a concept that seems to really resonate with people of all types. A safe, virus- free browsing experience that prevents executable code from running on your computer might be a hard concept for some people to grasp, but the idea of being able to browse the Internet carefree appeals to many.
Among individuals, those that have “been burned before” comprise the group most interested in Cocoon. They’ve had malware slowing down their computers, adware messing with their privacy, and fake antivirus software holding their machines hostage.
Another big group is “concerned parents” — the mom who’s kids fearlessly explore the Web on her machine; the dad concerned about his elderly parents with out-of-date security software and ever so vulnerable to malware waiting to attack unsuspecting users.
While it could be expected that consumers would find comfort from Cocoon’s extra level of protection, would medium sized businesses with IT departments see the value in it? Turns out they do. Why? Because they have three big concerns:
· Infection of individual machines and/or systems
· Inability to carry on business due to damaged machines and/or systems
· Security of company information
Business of all sizes have the same concerns that I have at home – it’s just more costly for them when something goes wrong. And it does go wrong. The businesses we interviewed (ranging from 6 computers to 300 computers) all had suffered malware infected machines that slowed productivity and threatened the security of company information.
It’s clear the time is right for Cocoon’s new level of Internet security. As our engineering team works to finish the Cocoon Firefox plug-in for beta release, all of us watching are on the edge of our seats waiting to share this with the world.