While we’ve been focused on developing and testing Cocoon, we haven’t wanted to overwhelm our systems by promoting the service until we are ready. Instead, we’ve let word-of-mouth provide the steady increase in the beta users we’ve needed to test the systems and provide feedback.
We recently found out how powerful just a bit of exposure can be – and learned a lot from it as well. While taking a day off, I got an early morning call saying we’d just had a spike in sign-ups, doubling in a couple hours what we normally get each day. I asked to be kept informed if this continued, and then got a steady stream of calls throughout the day as the sign-ups poured in.
We eventually learned the spike in sign-ups was due to a blogger in a French Canadian news site writing about Cocoon. Not only did the spike in sign-ups continue on for several days, but even after the initial exposure wore off we’ve continued to see an increase as these new users spread the word.
Why trust Cocoon?
What was also interesting is what people had to say in the comments of the blog post. The most common theme was people wondering why they should believe that Cocoon won’t sell their data like everyone else. The simple answer is because our business model depends on protecting our customer’s privacy. Instead of selling customer information to advertisers, we are looking at charging users a fair fee to keep their information private and secure. There are several different ways we can do this, and we would love any comments you have regarding the idea of paying for a privacy service and how we might structure it. Whatever we end up with, we will never sell customer information to anyone. As of now, we are totally free, so use Cocoon with confidence knowing our users’ privacy will never be for sale. And please, let us know what you think about any aspect of the service. (If you’d like to provide feedback off-line from the blog, you can email me directly via dkw(at)vworldc.com).