Every time you buy that case of beer with a loyalty card or check out the latest magical unicorn mask at Amazon; all your offline shopping and online browsing data creeps back to Facebook (a globally ubiquitous Mothership). They know exactly who you are, what type of toilet paper you buy, how many chicken breasts you ate last week – along with all those secret vices that you think you are hiding…
[BITS: NYT} Facebook on Tuesday made a pointed pitch to Madison Avenue: We know how to get your messages to real people, nearly one billion of them, because we know exactly who they are and whom they trust.
Facebook partners with the data-mining company: Datalogix, whose data includes almost every U.S. household and more than $1 trillion in consumer transactions.
Facebook can find those shoppers on its own platform if they have a Facebook account. It can then serve them advertisements based on their purchase history. Facebook calls the results promising: Shoppers who are shown advertisements on their Facebook page are spending more at the cash register.
Facebook says it is not sharing its user data with third parties. It also says it makes personal information anonymous by hashing the data, though security researchers have questioned the effectiveness of such tactics. –The New York Times
Turn off Facebook Tracking With Cocoon
This feature is available to all Cocoon users because we love their privacy!
Here’s how to turn it on:
1. Log into Cocoon
2. Click Settings on the Cocoon toolbar.
3. Go to the Privacy section and enable Block Facebook Tracking
4. Profit from great privacy!
The Cocoon Team!