In a day and age where your employment can be affected by your online social life and obtaining a loan can be denied based on your shopping habits, it’s no surprise consumers are expressing their concerns.

According to a Consumer Reports survey conducted in March of 2012, U.S. adults are still very much concerned for their privacy and safety both online and on their mobile devices. More than one thousand U.S. adults were interviewed in an effort to shed light on the burgeoning issue.

71 percent of the respondents were “very concerned” about websites collecting and distributing their personal information without consent. Nearly two-thirds of smartphone owners were “very concerned” with apps accessing and logging personal data without their knowledge or permission.

58 percent of respondents said they were “very concerned” with their children being tracked online and provided targeted ads from advertisers. This comes as no surprise,however, as the Wall Street Journal last year found that 30 percent more tracking cookies were being used on kids’ websites than those aimed at the general public.

More than half of the respondents were concerned with the prospect of being denied employment or a loan based on data regarding your online activity or purchases you have made. Use Cocoon when you browse the web and keep your private data to yourself. You never know who’s following in your footsteps!

The Cocoon Team!

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